Start Communications Case Study

Posted on: April 21, 2023 at 3:00 pm

Start Communications Case Study: Enabling reliable mobile payments and site-wide WiFi for festivals and events


Cloudcell delivered exactly what we wanted – fast, guaranteed WIFI for our rural events. The team have shown great professionalism and expertise throughout the process and were on-hand throughout the event when we needed support. I would not hesitate in recommending Cloudcell and their connectivity solutions for production and events WIFI.”

Gareth Gwynne-Smith, Owner, Security and Event Solutions


The Need

Security and Event Solutions are a specialist provider of unique VIP production, event and security facilities at UK festivals and events. In one of their most recent assignments at Electric Woodlands, they were called in to create a 100% reliable site-wide connectivity solution.

Previous companies offered dongles and satellite solutions, but the location was rural and all they experienced was unreliable connections.

They contacted our reseller partner, Start Communications, as they needed to ensure all vendors and production teams would be reliably connected in order to enable cashless payments and provide connectivity to staff working at the upcoming event.

The Solution

Cloudcell Technologies were called on to install a bespoke solution and provide a reliable high-capacity WIFI and EPOS connectivity over the 4GLTE cellular network.

There were several engineering challenges faced by the location…these were overcome with the use of multiple directional antennas and a total of 9 dual-sim Storm solutions with access points across the site. The final solution delivered:

  • Internet for the production office
  • Epos for the bars
  • WiFi for artist liaison and a Green Room
  • WiFi for ticket scanning

The Benefit

“Our customer has been so happy with the excellent experience that they are now utilizing Cloudcell’s connectivity solution for all events! Despite it being quite expensive, it’s the ultimate end solution and our customer is happy to pay for the resilience. Cloudcell has enabled us to broaden our service and support levels. We’ve been really impressed with on-site support, this gave us total peace of mind. We focus on disaster-recovery and resilience and the Cloudcell service aligns with that. There is no other seamless glitch-free alternative out there in the market right now.”

Kerry Mayo, Manager, Start Communications